Our Principles

Logo spqr wreathFIRST PRINCIPLES

  1. Fairness only occurs between equals, the strong do what they can, the weak suffer what they must.  (#1 Athenians to the citizens of Melos 416 BC)
  2. “Hope” is an expensive commodity, purchased by the weak, who should be controlled by fear rather than loyalty. (#1); It is better to be feared than loved. (#2 Machiavelli)
  3. Success results from discipline and obedience guided by rigid objectives (discipline before comfort). (#3 Romans)
  4. It is not hard to do the right thing; it’s hard knowing what the right thing is… (#4 “The Confession” 1999); Seek all things in moderation. (#5 Aristotle); “Ockham’s Rasor”; The ends tend to justify the means. (#2)
  5. Si vis pacem para bellum (If you want peace prepare for war). (#3); No plan survives contact with the enemy. (#6 Von Moltke; Adapt, Improvise, Overcome because failure is not an option. (#7 unofficial mantra of US Marines);
  6. Power perceived is power achieved; it’s taken not given. (#2)
  7. An army without spies is like a man without eyes or ears. (#8 Sun Tzu); and it marches on its stomach. (#9 Napoleon)
  8. The Metcalfe Principle: key to world domination.


  1. Cogito ergo sum (I think therefore I am). (#10 Descartes); Even the most complex tasks can be divided until they are simple.
  2. For most people, life is a tale of regret; Existence precedes essence. (#11 Sartre); Live dangerously (#12 Nietzsche); Fortune favors the bold. (#3)
  3. That which does not kill me makes me stronger. (#12); Yesterday was the only easy day. (#13 US Navy Seals)
  4. We paint our own portrait and that’s all there is. (#11)
  5. Religion is the opiate of the masses. (#14 Marx)
  6. That which cannot be pictured cannot be said because saying it means nothing. (#15 Wittgenstein); Concepts which cannot be falsified cannot be proved true. (#16 Popper)
  7. The “Categorical Imperative” (#17 Kant) for the herd and “Ubermensch” for the few. (#12)
  8. Rich are those with cheap labor. (#1)